Posted by We run to books when we need answers, knowledge, or ideas or want to discover compassion. Books hold mesmerizing experiences that give us new skills and modernize our perspectives.
“That’s the thing about books; they let you travel without moving your feet.”
– Jhumpa Lahiri
Picking the best book may be tiresome! However, by a single query of “best sales book to read,” you will get thousands of results in a single second.
We know the struggle behind finding a great book. We have enlisted fifteen best B2B sales books that can save you time and are good to read. You can pick any book and enjoy it on a sunny morning with a cup of coffee.
Without any delay, let’s get started!
1. To Sell Is Human (Daniel Pink)
One in nine Americans work in sales; Daniel Pink, the author of To Sell Is Human, said we all engage in selling daily and come up with new ideas on how sales are made.
This book is about how “ABC” has changed over time, why extroverts are not the best salespersons, and why elevator presentations need to be modernized. In addition, this book gives you some crazy ideas to introduce you to the psychology of selling.
2. Fanatical Prospecting (Jeb Blount)
Prospecting is a crucial step for lead generation, yet many sales teams still need to do so. The reluctance or inability to constantly explore is the leading cause of this. In Fanatical Prospecting, the author Job Blount suggests always making one or more contacts to improve your performance. In addition, people should discuss some innovative tips and strategies for each outreach channel.
3. How To Win Friends and Influence People (Dale Carnegie)
How to Win Friends and Influence People, written by Dale Carnegie, was first released in 1936 and continues to be on everyone’s “must-read” list.
Mr. Carnegie imparts wisdom on how to accept change and interpersonal relationships, as well as the positive effects that might result from doing so.
This book offers tips on how to win people and how to become a better leader. It’s an excellent book to read and has a rating of 4.2 over 5.
4. The Sales Development Playbook ( Trish Bertuzzi)
The Sales Development Playbook, a B2B sales book by Trish Bertuzzi, is about growth, from creating new pipelines to accelerating existing ones.
It is divided into six categories, each providing numerous effective methods and strategies for contemporary sales teams.
These sections focus on strategy, specialization, recruiting, retention, execution, and leadership. Trish Bertuzzi’s advice in this book is sound because she has over three decades of real-world experience.
5. Little Red Books for Selling (Jeffrey Gitomer)
Jeffrey Gitomer’s The Little Red Book of Selling is your best bet if you want something straight to the point. It’s a classic book to read, regardless of your sales experience. The tone of the author will grab your interest throughout the entire book. In addition, all the strategies and recommendations explained in this book are quite valuable.
6. Think and Grow Rich (Napoleon Hill)
Napoleon Hill’s Think and Grow Rich is an oldie but a goodie, just like the third book on our list. It offers guidance on how to use any knowledge you acquire. It also involves creating goals, cultivating a good mindset, and altering our conceptions of success.
7. The Sales Acceleration Formula (By Mark Roberge)
The Sales Acceleration Formula, written by former Hubspot CRO Mark Roberge, is a must-read book for salespersons who want to grow their businesses and generate multimillion-dollar profits. The formula, frameworks, and selling strategies are the foundation of his book’s success. He also narrated that although the world is being modernized, something never changes.
8. The Go-giver, Expanded Edition (Bob Burg and John David Mann)
This is a must-read book to distract your attention from sales. Bob Bury and John David Mann, the author of The Go-giver, Expanded Edition, will take your mind off it. It concerns important business ideas, client interactions, and the satisfaction you derive from your work. This book is a true inspiration for a successful business and brand’s prosperity.
9. The Challenger Sale (Matthew Dixon and Brent Adamson)
According to Matthew Dixon and Brent Adamson’s book The Challenger Sale, each sales representative fits into one of five categories, and only the Challenger outperforms the rest. As a result, you lead the selling conversation as a Challenger, provide value, and close the deal. He also said that challengers are made, not born. This book shows how to approach different clients and offer new solutions for higher sales.
10. From Impossible To Inevitable (Aaron Ross and Jason Lemkin)
Aaron Ross and Jason Lemkin continue to discuss predictable revenue in one of their newest publications, From Impossible to Inevitable. This time, the sales book delves deeper into what motivates businesses to increase their income. It offers a framework for expanding more quickly and robustly and solving the most frequent business ideas questions.
11. Smart Calling (Art Sobczak)
Most Servers must make a few hours of calls to prospects each day, and most of them detest doing so. Fear of rejection and failure is the root cause. Art Sobczak’s book Smart Calling aims to help you get over your worries, take charge of the discussion, and steer clear of frequent blunders in the first ten seconds of your cold call.
12. Predictable Revenue (Aaron Ross and Marylou Tyler)
This sales book initially proposed the sales specialization notion that gave rise to the server craft. Predictable Revenue, by Aaron Ross and Marylou Tyler, is referred to as “the bible” of sales development and incorporates best practices that have helped Salesforce generate an additional $100 million in revenue in the past.
13. Steal Like an Artist: 10 Things Nobody Told You About Being Creative (Austin Kleon)
Whether you phone prospects or write content for cold emails, finding new ideas is crucial. Steal Like an Artist by Austin Kleon, a New York Times bestseller, demonstrates that everyone can be creative. Along with images and exercises to sharpen your imagination, it also offers advice and examples.
14. The New Solution Selling (Keith M. Eades)
An update to the older classic Solution Selling by Michael Bosworth is The New Solution of Selling by Keith M. Eades. It offers a modified sales methodology with new guidelines that let you schedule your work in advance. The formula PPVVC=S (Pain x Power x Vision x Value x Control = Sale) aids salespeople in calculating the likelihood of closing a sale.
15. Influence: The Psychology of Persuasion (Robert B. Cialdini)
The Psychology of Persuasion author Robert B. Cialdini developed and outlined six cognitive strategies that influence individuals to say “yes” using his experience as a salesperson, advertising, and fundraiser. It explains how to leverage the psychology of buying to flourish in your industry.
A Wrap-up!
The above-enlisted books are the best sales books for B2B professionals. We hope you will get the inspiration behind these must-read books to boost your spirit and selling strategies.
Why are you holding back? Grab one book and uplift your business ideas sales to a new height of success.