Posted by Do you know how many apps are currently available in the Google Play Store?
3.55 million as of the third quarter of 2022. Yes, that many. And it ranks the Google Play Store as having the largest number of apps.
We guess these numbers are pretty enough to give you a clear picture in your head, which is: The Rising Demand for Android Apps.
Businesses from all over the world and from every industry understand this scenario very well. That’s why they are investing their time and resources in Android app development. However, there is a saying, “Easier said than done.” and it very well goes here.
Building just an app won’t be sufficient. The word you are looking for here is “profitable Android app.” After all, isn’t that what we want at the end – the handsome revenue? And that’s why we are here.
In this blog, we have curated a list of 8 tried and proven Android app development tips that will outgrow your business.
So, let’s get started!
Best 8 Android App Development Tips
Why should your business invest in Android app development?
If you haven’t been moved by the number (3.55 million! ), let me drop you another one. As per a report, there are 6.22 billion mobile app users worldwide, and that number is expected to grow to 7.7 billion by the end of 2027. Can you imagine?
These numbers are enough to understand the urgency of mobile apps but won’t tell you the core reasons behind them. So, here are a few of them:
Makes it easy for your audience to find you
As mobile apps become more integrated into people’s daily lives, every company is shifting its focus to mobile apps. And this has made it easier for companies to reach their potential audience. Now, it all depends on how functional and engaging your Android app is. If users find your app beneficial to their time, that’s great; otherwise, it’s all back to square one.
Does the direct marketing of your business
An effective marketing strategy plays a significant role in the success of any business. However, in the mobile app industry, an app can do things that an overpaid digital marketer may not be able to do.
For example, Word-of-Mouth marketing! A mobile application user can bring more users to your app and can increase the ranking of your app in your niche category. Or, you can offer promotional or reference coupon codes to users for more downloads, or you can let them stay in your app (if the app is already downloaded) for a longer duration. There’s even more.
Helps you in establishing your brand
What distinguishes a company as a brand – the values. Yes, how much value you are offering to your customers and how much they trust you are what makes your business stand out. or what we call a brand. Now, you might be wondering how an Android mobile can help you with brand recognition.
The answer is simple. Every company wants to take its business to the market. And what could be better than the mobile app?
When a user downloads your app, save their time by providing optimized information. Another thing you can do is provide a robust customer support system. Integrate the live chatbot system, which resolves any kind of query within a couple of minutes. It will let them stay longer in your app and thus will increase your app engagement. This all leads to creating credibility among the users, which ultimately leads to increased revenue.
Provides multiple revenue generation options
The end goal of every business is to generate more and more revenue. And an Android app can help you with that. However, there are multiple ways to fulfill it.
One, like Nykaa, you can expand your business globally and continue to provide your services to customers across borders while generating revenue. Another way is to integrate monetization options within the app. For example, you can run ads or offer premium subscription plans or in-app purchases to your users.
So, now that you know why businesses are investing their money in Android app development services, let’s move on to the tips for creating a successful Android application.
Factors to consider when developing a profitable Android application
Building a quality Android mobile app is a constant process. It requires a lot of planning and implementation. Below we have provided some tips that will assist you in developing a successful mobile app and generating more revenue.
Do extensive research
First things first. Start working from the ground level. In order to build a quality Android mobile application, ask yourself the following questions:
- What is the current market scenario for the mobile app industry?
- What are your competitors’ offerings?
- What are the strategies they are using to generate app revenue?
- What are their strengths?
- Where do they fall short?
- Is your app concept capable of filling that void? That is, what is your USP?
- Study as many apps in your niche as possible. And jot down the dos and don’ts.
- Know your targeted audience.
Once you are done with this Q&A part, you can now work on your app model. Plan out the strategies: what are the features you want to incorporate into your app, and how can you introduce your app to the market? Remember, there is always a market for everyone. You just need to locate it and work on it yourself.
Prepare your elevator pitch
Another aspect to consider when developing mobile apps is defining your elevator pitch. This helps you understand the issues that your app will address. And it’s especially important when presenting to investors for app funding (this reminds me of Pitchers!, when Naveen was pitching to investors with an app prototype). You have a very limited amount of time to persuade them that your app concept would benefit them in the future. And your elevator pitch is your that one chance.
Select the right technology
In your quest to build a fruitful Android application, you will come across a number of technologies. However, selecting the best one for your objectives and budget is critical. Let’s have a look at them:
Native Apps
Native apps are created for specific operating systems (iOS and Android) and devices (mobile phones, tablets, iPads, and smart TVs). The developers use platform-specific languages; for instance, Java and Kotlin are the programming languages used for native Android apps. If you want to give users a very high-quality experience in terms of functionality and how native apps feel, go with the native apps. However, these apps are costly to build.
Hybrid Apps
A hybrid app is a combination of web apps and native apps and takes less time to build thanks to hybrid mobile app development frameworks. In hybrid app development, the code written in languages like CSS, Javascript, and HTML is merged with the native language to give the user a native experience. However, they are nowhere near as good as native apps in terms of interface and navigation.
Cross-Platform Apps
For those who think hybrid apps and cross-platform apps are the same, let me clarify: they are not. Cross-platform apps follow the principle, “Code Once, Use Anywhere.” This means the same code can be utilized for multiple platforms, like iOS and Android. Thus, it minimizes the overall efforts and development costs. But don’t expect too much from these apps in terms of UI and functionality. Nonetheless, these apps are very popular in the present time, all thanks to frameworks like React Native and Flutter.
Make sure your UI is intuitive
Although this is an obvious consideration, it is sometimes overlooked. The UI design of any app is as important as its prototyping. It can make or break the success of an app. For instance, you might have seen many clothing shopping apps. Some are able to let you stay longer on their app and entice you to make purchases. while some are not even willing to engage you for a whole minute.
As a result, make sure your features are easily visible and accessible to users. Moreover, if there is any in-store feature, make the buying process simple. Also, if there is any ongoing sale, display it on the home page in the right font proportions. So, these are just some of the small checks. And there are more things that you can ask from your UI designer. Always remember: the better the UI, the higher the chances of user engagement.
Choose the app monetization model
Choosing the right pricing strategy for your app can help you generate potential revenue. You will be glad to know that there are five models through which you can earn money from your Android app. Here are some examples:
In-app ads
Running advertisements within your app has enormous potential and is widely regarded as the primary source of revenue. There are different types of ads, including video ads, text ads, banner ads, and more. So, based on how much interaction users have with the ads displayed in your app, you earn money.
In-app purchases
Even if your app follows a freemium model, you can still earn money through different means, and in-app purchases are one of them. Examples of this are removing irritating ads, buying or renting premium app content (like the one in Amazon Prime Video), or buying some extra lives (mostly seen in gaming apps).
Subscription
Another way to monetize your app is through a subscription model. This type of method is successful if you are offering entertainment content (like Netflix) or cloud-based services. You can charge users on a weekly, monthly, or yearly basis in exchange for the services you are willing to offer.
Sponsorship
The next way to monetize your app is through sponsorship. This type of model works very well for collaborating with already established apps that work in a similar niche. For instance, weather apps follow the same model.
Affiliate Links
The very opposite of the sponsorship model Rather than giving your full rights to one organization, you can hunt for some decent parties and put their referral links in your application. This will let you earn more money and will help you cover your costs in the initial days.
Optimizing your Play Store
So far, you’ve learned a plethora of techniques for monetizing your app. But how about optimizing your Android Play Store and making money from it? That is correct. This is another critical point to think about. Your play store homepage is a great method to make a solid first impression on users. More than 60% of applications are discovered via organic traffic and directed to your app’s app store page. You must make the app as visually attractive as possible while adhering to the google play store optimization criteria.
Ensure the app’s safety
In the last few years, Facebook has had a lot of news regarding its data breach, and we’re sure this has been a lesson for every app development company.
It is very crucial from the users’ security point of view (personal information, financial details), as well as from your company’s reputation perspective. You can’t imagine developing an app with a security loophole. Therefore, as an app developer, you must go through the following checks:
- Check that all the communication, DB, and cache are end-to-end encrypted.
- Check whether standard network protocols are used.
- Check the assigned token’s validation.
- Check all the cryptographic methods.
Create promotional strategies for pre and post-launch
A well-built app and marketing go hand in hand. However, most businesses focus only on post-launch marketing and overlook the potential of pre-launch marketing. But, you, don’t do it. So, what you can do is start executing app awareness campaigns. Tell your audience why they should use your app and what they will miss if they don’t. This will increase the number of downloads of your app once it is available in the Google Play Store. You may also leverage social media and the power of influencers to promote your app in post-marketing efforts.
Final Words
So, that’s all you need to know for creating a successful Android app from a business perspective. Moreover, to ensure that the users continue to use your app in the long run, keep updating your app. And also, have a robust backend support system to listen to and resolve the customer’s queries.
Good luck and happy building!
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