Posted by All the companies want to grow and expand their business. That is, if you focus on the long-term
strategies rather than focusing on the short ones. To develop and expand the business,
companies usually require intellectual capital, tactical cooperation, and products or services that
have a massive demand in the market. Besides, as a business owner, you have to lay down the
foundation to work your way up. A sound foundation is essential for a structure to sustain it.
Once you have laid down the foundation, you have to systemize the business.
Systemizing the business in its simplest sense is creating a business model for the company.
Systemizing the company does not necessarily mean monitoring and micromanaging all staff
activities. Systemizing the business is identifying a business model that works for the business
and working in the system. Such a system will assist in improving efficiency and productivity. As
a result, you can effortlessly upscale the business and make plans and strategy changes.
Moreover, you can dedicate more time to expanding and improving the business.
Systemizing the business also determines the company's operations or SOP (standard
operating procedures). There is a process in every company, some formal and some informal.
You have to ensure that there is consistency in following the system. Otherwise, inconsistency
will result.
Now let us discuss some strategies you can adopt to systemize the business and upscale it manageably.
1. Make a list of recurring tasks
Before systemizing the business, you have to sit back and analyze the daily tasks. Here is a
way to do it. You can begin by writing down the tasks you must take care of. The critical step is to analyze each task and determine the tasks you can delegate. For instance, if content marketing is an integral part of the marketing strategy and you are responsible for producing the content. Here in the list of tasks, you may list researching for the content, writing the content, uploading the blog post, and so on. As a result, you would realize that uploading content onto the blog is not a productive use of your time. You can quickly delegate tasks to your co-workers.
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2. Technology
Technology is an excellent ally for business. You can use technology to streamline tasks that
will improve efficiency and productivity. That would also avoid redundancy in the workflow. You
can use workflow management software to do that. For instance, you can use appointment
scheduling software to digitize the appointment schedule system. Picktime would be ideal for
a digitalizing appointment scheduling system. Earlier, as a business owner, you had to hire a
staff to take care of managing the appointment scheduling system. You do not have to hire staff
when you digitalize the system.
Moreover, that improves transparency and gives potential customers the freedom to choose
their appointment. That also enhances customer trust in the business. After digitalizing the
appointment scheduling system, you can divert the resources to where it is required to expand
the business.
3. Decrease the operational cost
Operational cost is the cost associated with running the business—rent, utilities, maintaining
inventory, marketing expenses, payroll and research, development, etc. The operational cost
does not include the costs directly with manufacturing the product. That comes under the cost of
goods sold, machinery, and capital expenses. When companies want to cut expenses, they
would consider reducing operational costs. The reason is operating cost does not directly
include manufacturing costs. If planned unwisely, reducing operational costs would have a far-
reaching impact on the operation.
4. Record the procedures
After you have identified the tasks you can delegate, you have established a chain of command.
Then you can start recording the progress. On the contrary, that would assist you in saving time in the future when onboarding new employees. As you have done before, you have to begin by writing down the procedure. You have to include step-by-step details. The information you gathered would
help you put yourself in someone else’s position. Moreover, by the time you finish documenting,
you will be well versed in all tasks, and the time it takes to complete them.
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5. Upsell your customers
Acquiring new clientele is a problematic task to achieve and an expensive one also. Therefore,
intelligent companies adopt the strategy of upselling their customers, that is, by presenting new
products and services to the customers. Remember that you have to train the sales in upselling
to the current clientele, and not by being pushy about the product/ services. To upsell, you can
adopt an informative approach to explaining the benefits and how premium the product/ service
is. A straightforward comparison or informative graphs can also help explain to the clientele how
unique the product is and its benefits.
6. Check the effectiveness of the system
Once you have documented the procedure, you have to test the system's effectiveness. You
can ask one of the co-workers to perform the task to check the performance. That will assist in
analyzing the system in real time if there are any flaws you have identified in the design. Instead
of arguing with co-workers, you can go back to the drawing board and improve your devised
system. The feedback from the co-workers would assist in understanding where the flaw is and
how to rectify it.
7. There’s always room for improvement
There is always room for improvement in the system you have devised. You can always ask for
feedback from your co-workers to improve the system. Once you have developed the system,
you have accomplished the primary task. As time passes, the staff will identify the flaws and
suggest amendments to improve the system. That is why asking for feedback from the team is
paramount. For instance, there are many steps in the system you have devised. A few steps
may be redundant, and the team will suggest simplifying the step. That would result in improving
the efficiency and productivity of the system. Thereby the team would also perform productively and efficiently.