Your company culture can affect everything from employee engagement to brand perception and growth. However, it might only be relevant to leaders and employees at first glance.
Customers only see what you have on your site, right? But, unfortunately, it’s not like that.
Online businesses must consider how their company culture fits into their overall branding strategy. Your company culture should be positive, productive, and attractive to increase sales and reputation. Instead, they can be hindered by a negative or non-existent culture. Once you have the culture, you should show your company’s culture to your customers. How? These are some ways.
Branding
This is a chance to tell customers what your e-commerce store is about. This is also an internal way of putting these principles into practice. The FORTUNE states, “If the same values and goals drive your brand and culture and weave them together to create a single guiding force, you’ll win customers and employees, protect your business from recessions and failures, and operate with integrity and authenticity.”
If you sell electronics, you’ll want to promote a tech-savvy brand and culture. It would be best to encourage cruelty-free cosmetics by incorporating kindness and conscience into your brand. Balance is achieved by combining your core principles into your company culture and branding.
Visual Elements
What do customers see when they click a link to visit your site? Are your images consistent with your brand ideals? Every visual choice can be used to strengthen your company’s brand. A fully customized website is the best option. You can easily differentiate your brand with a free logo maker. The colors and fonts will also influence customers, and photos will be chosen. Make sure you make wise choices.
An “About Us” and “Company” tab on your website will reinforce your company culture by giving your customers a peek behind the curtain. Your online store will be more humanized if you include photos of the headquarters or employees. Also, a “Day in the Life” video might be a good idea. This will give buyers an inside look at your day-to-day operations and overall goals.
Social Media
Social media has been the main channel for brand personality and company culture to the rest of the world. In 2021, 73% of Americans used at least one social networking platform. This number is growing. E-commerce stores that want to stay competitive must emphasize responsiveness, timeliness, and customization. A poor social media presence, including a lack of posting and outdated customer service mechanisms, can make an e-commerce store seem to need a forward-looking store culture. This can lead to decreased site traffic and damage your reputation in the long run.
Blog
Blogs are a great way to inform your customers about new developments. It also helps in improving your SEO ranking. Customers are more likely to stick with companies they trust and know. Therefore, transparency is an essential aspect of running a blog. In addition, customers can look forward to regular features such as “Meet the Staff on Monday” or “Weekly Promotion on Wednesday” that give them something to look forward to.
Unboxing
Unboxing is more than just opening a package to access its contents. Now it’s an art form. A new platform is available for unboxing videos, with commentary from social media experts. You have one last chance to market your e-commerce company with custom packaging. However, the objective will vary for each company. You can include laptop stickers if you want to be seen as a modern technology expert. You can make the packaging unique and recycled if you are an artistic company.
These are just five ways to show customers your company culture. Company culture is like branding; it can be both indoors and outdoors. Show your ideal customers and put your best foot forward.