Posted by Voice Search is a method that allows users to perform a search on the internet, any website, or application by using voice commands. Nowadays, voice search is gradually becoming a new tactic for making queries online. We have a voice assistant, also known as an intelligent personal assistant, or new products by Apple, Google, and Amazon that are based on natural language speech recognition. These products allow users to use voice commands to search their queries online. Voice Search is one of the needs in web design as well.
Voice search is one of the fast-growing methods of searching online.
According to studies,
- 55% of the users use the Google voice search command to ask any questions online.
- 4% of US internet users use voice assistants at least once a month.
More people turn on voice search, especially since COVID-19.
Voice chat is also increasing day by day. In short, voice search is just a fad nowadays.
Over 49% of Google Home and Amazon Echo users find voice assistant as a necessary device in their life further than mobile phones and smartphones.
If you have not used Voice Search in your SEO strategy, then it’s time to fix it soon.
Voice Search is Getting Smarter
Few people type search queries as they speak which might lead to spelling mistakes and makes it difficult for Google to search the exact query that which user wants. This also happens with voice search.
So, to avoid such issues with voice search, AI is helping it to become voice search more correct. AI helps to voice search to become capable to interpret and respond.
- Spelling Corrections – It can choose the correct word depending on the search. E.g., Weather vs whether
- Follow-up query with previously searched based – If “What is SEO?” is asked by the user as a first query. “What are types of it?” is the followed query. Google can interpret this query based on the initial search. It will show the answer to the first query and then the second one.
- Location-based – If you are at a particular location and want to go somewhere else then Google will respond depending on your current location. E.g., If you are at CSMT Station and you ask “How far is the airport from CSMT Station?” then, Google will understand your current location which is CSMT Station.
- App-based – If you are chatting about any specific hotel in an app and ask Google “What is the menu”, then Google will understand you are asking about the menu of which hotel, and it will respond as per that.
Why Voice Search is important for SEO?
Voice search is one of the fastest-growing trends in the present era.
- Use of voice assistants and voice search – Siri, Google Voice Assistant, and Alexa are voice assistants that are most used by users to search online. With the increase in voice search, it is necessary to do voice SEO as well.
- Dominance in search results – People nowadays want answers online without wasting their time. Hence, voice search is the easiest way to search at any time while multitasking.
- Increase your local traffic – Most of the voice searches are done at local places. Hence, to expand any business you should perform voice search optimization to boost your traffic.
- Increase your e-commerce sales – Most of the voice searches are done to buy or search for any product on e-commerce platforms. Hence, to increase your e-commerce sales, you should first perform voice search optimization.
- Competition – To stand out in competition with competitors, you should perform voice search optimization.
Voice Search Optimization Strategies
Voice Search Optimization is also important in SEO but with refined efforts.
- Customer and Device Behavior – Voice search algorithms also use data, location, languages, and several points to understand the queries by users.
- Use of Conversational keywords – Marketers need to focus on long-tail conversational keywords.
- Persona-Based Content – Briefness, context, and relevance are significant while doing voice search optimization. You need to pay attention to detailed answers to common questions and clear answers to simple questions to solve users’ pain points.
- Providing Schema Markup – Use schema markup that HTML add-on to tell about your website or content to your users.
- Creating a FAQ page – Create an FAQ page where all the related doubts of users will get solved. Your website should sound technical and include schemas. Ensure your web page loads faster.
- Think like a Mobile and Local – In concern of voice search, mobile and local go hand in hand. Make sure things like directions to locations and XML sitemaps are readable. You can optimize the “near me” type search for mobile phones.
The voice search method is the present and the future of the technology, and so it is important to increase voice search ranking by performing voice search optimization. If you want to be in competition with your competitor and increase your sales, make voice SEO an essential part of your digital marketing plan. It is a fast-growing feature commonly used by many sites that could gain traffic and sales. Voice search is a good option on the website to search for anything. So if you need to add voice search to your website contact to best web design company.