More than 90% of French Internet users use Google to search for information, goods, products or services. Additionally, 80% of people initiate a query online before visiting a store and 60% do so from their mobile. Impressive figures that leave you dreaming. And for good reason, the American giant has invested in the field of geolocation of data to offer its users more precise answers… according to the GPS beacon of their smartphone! When you have a local business, it is therefore essential to have a good local referencing to position your site at the top of the results page. It is therefore necessary to know the criteria of relevance of Google in the matter. Find your future customers in your catchment area in 5 steps using local SEO techniques!
Also Read – How to Use Google Search Console to Optimize Your Site for SEO
Step 1 – Understand the interest of local SEO for your business
Your website is the first vector of information on your offer and your products. It is the dematerialized showcase of your physical store. To indicate its location to your customers, there are “signposts”. You must complete them with keywords. Imagine the huge marketplace that is the Internet. Thousands and thousands of businesses are competing against each other. They have to attract the attention of shoppers or get in their way.
Is local anchoring an essential part of your business plan? This is the case for establishments open to the public or local services: restaurants, food shops, artisans, delivery companies, liberal professions, tourist sites and accommodation, etc. This is also true for small producers with the rise of short circuits! VSEs-SMEs that trade beyond their geographical location may also have a marketing interest in linking their products to a region.
Are you wondering which direction to take to succeed in your local SEO? Keep following the guide!
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Step 2 – Tag Metadata
The titles and Meta descriptions of your website are like semaphores. These contents appear on the results page. In order to respond to local queries, geolocate your activity within the first 150 characters of your meta description. If the location indication matches the Internet user’s request, it will appear in bold in the text… and win the eye! Ghostwriting Agency is then almost guaranteed to find what he is looking for in the desired place.
Don’t forget to complete the Alt tags of the images on your site. Choose pretty views that place your business in its real environment.
Step 3 – Map content
Like a Tom Thumb, sprinkle your fixed pages with white pebbles, especially the About page and your blog posts. Vary local SEO benchmarks. Are you a caterer based in Annecy? Reinforce the lexical field of your content with topographical citations — the Pont des Amours, the Bon lieu center, the rue Royale, the Saint Jean well, the Aquifer. Google’s algorithms will take into account this mesh space of keywords to locate your business.
Do you offer your activity in several cities? Plan pages broken down by geographical area. Example: a page that ranks on the query “caterer Annecy”, another on “caterer Lyon”, etc. Be original and avoid the dead end of duplicate content under penalty of seeing your site sanctioned by the Google policeman.
Remember to add a Google map in the footer of your site or in the Contact page next to your address. Fill in the precise GPS coordinates of your establishment. This handy tool will facilitate the user experience (UX). The itinerary function will prevent your mobile users from getting lost on the way!
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Step 4 – Arrow the routes
Quality backlinks naturally improve a site’s positioning. Employ this technique in your local SEO strategy. Forge partnerships with another business in your city, an association, a sports club, and carry out exchanges. Report your establishment to the tourist office and/or the town hall. You will benefit from authority links that will please Google and bring traffic to your site.
To work on your local SEO Strategies, also be present on local directories and online platforms, generalist or thematic: Paesani’s, Gralon, Yelp, Trip Advisor, etc. Carefully fill in your forms so as to provide reliable and uniform information.
Get spotted by bloggers, become their favorite, negotiate a guest article to make yourself known to their followers. All of these digital credentials will help establish your online presence.
Step 5 – Boost your local SEO with Google My Business and social media
Google My Business gives physical stores enviable and free visibility at the top right of the SERP. Your professional page will give all the useful information to your prospects: physical and postal address, telephone, website and email, opening hours, category of activity – again the choice of words is fundamental –, products and prices. It is automatically integrated into Google Maps. This can optimize your position on geolocated searches!
Finally, fill in the geographical coordinates of your company page or your professional profile on the social networks LinkedIn, Facebook or Instagram. Punctuate your posts with location hashtags wisely.
Lucie Rondelet often says that SEO web editors are digital Swiss Army knives. It’s true! When it comes to local SEO, they are also equipped with a good compass and all the tools of an SEO geo master. Do not hesitate to call on them to make your establishment appear in a good place on the vast territory of the Internet!