Flyers are one of the most efficient and convenient ways to get the marketing message of your business across. They have a unique sticking-around ability, which can be put to good use, whether you use them as guides, maps, and informational tools at the store level.
However, just as with any marketing materials, they need an attractive design for grabbing and retaining the attention of prospective customers. Even the smallest mistake can damage the brand reputation and commercial prospects of your business.
But it is easy to make mistakes. If you make these mistakes, it will turn your die-cut flyer into just another piece of paper. For creating a flawless and effective flyer, here are the mistakes you need to avoid.
- Not Paying Attention to the Content
Regardless of how well-designed your flyer is, a lack of proper content can spoil your flyer printing efforts. As they do not give you a big canvas upon which you can convey the message, focus on the prime message. For instance, you should highlight the company name, tagline, business details, and logo. If you have to advertise a certain product, combine the images with as less words as possible to retain the customer’s attention.
Keep the message short and crisp. Focus on the objectives of your business and the service and products in particular. It will drive traffic to your store or company.
- Not Using High-Quality and High-Resolution Images
A flyer that is all text is going to end up in the dustbin. However, well-designed custom die-cut flyers use images to retain the visual interest of the recipient. In case you want to display your product, display high-resolution images to attract readers. Similarly, if you are promoting a service, add pictures from the last projects for adding both credibility and interest. If you are using stock photos, make sure they are of high resolution. You can also ask a professional to avoid pixelation in the printed flyer copy.
- Not Adding a Call-to-Action
Your rectangle flyer printing will be meaningless if you don’t add a call-to-action. Flyers are no exception. It can initiate new customer relationships. However, customers should also know their next step. Add a clear call-to-action, such as emailing us to get a free quote or call us now. Remember the primary objective is to promote your brand and drive more traffic to your website.
- Selecting the Wrong Fonts
Flyer design allows you to segregate information through the use of different sizes and fonts. However, the key to branding images is consistency. Hence, make sure that you maintain consistency by using only 2-3 fonts and not more than that.
In case you have to highlight certain areas of the text, use bold colors rather than different fonts. Using too many fonts might confuse the readers and make the flyers appear cramped.
- Compromising on the Quality
As the rectangle flyer presents your brand and has been created with the intention to create a good impression on potential customers, you should not compromise on the quality. Using poor-quality images will show on the brochure.
Hence, it is crucial that you choose premium-quality materials for the brochures, such as silk, matte, or luxury papers. When it comes to the images, if you do not have the budget for a professional photographer, go for high-quality stock images.
- Not Keeping Enough Head Room
A flyer cover overcrowded with text can be a turnoff and prospects can easily lose interest. Regardless of how interesting the products or services are, adding every little detail in the brochure can cause more harm than benefit. No one likes to read chunks of text, particularly if you are preoccupied.
Readers often just scan the flyer and if you do not align the text properly, they might miss out on crucial points. You need to ensure that there is enough white space and images for breaking up the text. Only include the most important details in the flyer.
- Not Checking the Spelling
Even a small spelling mistake can create the wrong impression. Before you print flyers, make sure that the content has perfect spelling. One of the easiest methods is to copy and paste your content into the Word document as it will help in highlighting the errors.
Marketing is all about drawing in potential customers and leaving an impression. Not only is it crucial to attract new customers but also to retain their interest with attractive marketing materials. There is no hard and fast rule to create the perfect flyer, these tips can help in avoiding the most common design mistakes.