Posted by Find out how Search Engine Optimization (SEO) has progressed from attracting visitors to generating leads.
In a recent poll of 500 online marketers, the 2011 State of Digital Marketing Report indicated that SEO is the number one source of leads for both B2C and B2B marketers, topping out both PPC and social media marketing. The term “lead generation” is a marketing term that refers to the process of generating leads.
Creating a link between activities
You can generate warm sales leads to your website by engaging in targeted link building operations. Writing guest posts on industry-related or local websites with a link back to your website is a terrific method to do this, as is article marketing. Participating in forums and conversing on other social media platforms are other ways to drive pre-qualified visitors through link development.
Making use of long-tail keywords
Although optimising your website with long tail keywords can be an useful technique for improving lead generation through SEO, a website’s primary goal should be to entice visitors from the first research phase to the enquiry and conversion stages. Short tail keywords like ‘Cairns hotels’ can help you get more traffic, but long tail keywords like ‘Cairns hotels’ can help you get more targeted visitors.
Title tags and descriptions that are relevant
After you’ve dived down and come up with a shortlist of long tail keywords, utilise them to construct keyword-rich tags and descriptions that closely match the page’s content. The title tag and the description, which lies directly below the URL, will be displayed on the Search Engine Results Pages (SERPS).
Google Analytics is a tool that allows you to track
Google Analytics is a critical component of your SEO strategy. To compute goal conversion metrics, you must first build one or more objectives and funnels to evaluate if there are any potential conversion stumbling blocks. You may also increase your lead conversions by analysing your keyword strategy, determining the greatest traffic referrers, and so on.
Local Search Engine Optimization
If you’re a local firm, this is yet another crucial SEO approach to help you increase lead creation. You can access regional markets by employing specialised local search tactics such as targeting localised keywords, optimising landing pages, and running link building campaigns. As a consequence, you’ll have warmer leads who aren’t just interested in your items but are also looking for information about them.
It is more important to improve your conversion rate than it is to drive significant amounts of visitors to your website using SEO. seoWorks is a top SEO company with a full service team that includes SEO Consultants, Link Builders, SEO Copywriters, and Website Developers.