Your business’s website is the face you are showing to the world, it’s there to be seen, and in today’s fast-paced, highly competitive market it’s essential that it makes a good impression! The thing is, people have to click on a link to view it, so how do you make that happen? The answer is search engine optimization, better known as SEO, by far the best and most cost-effective way there is to draw new traffic to your site with those precious search engine clicks!
It’s mission-critical that your business ups its website rankings by designing a website with great SEO! It’s a bit of a tricky business, so if you are new to the ever-changing world of e-commerce then you would do great to get some expert help from the experts at King Kong digital advertising agency, they know all the tricks of the trade and can set you on course for internet success!
Let’s take a moment to further define SEO- it is a group of practices that are used to optimize your webpage so it can be competitive in your goal of securing a top spot in the organic results of a search engine’s first page. SEO is hands down one of the most effective ways there is to attract traffic to your website.
The bots that Google uses to scan the web for the results it will show on a search query will inspect the content of live websites to see if they qualify as significant search engine results. Google then uses that information to pick the organic search results it will display to its users. The search engine page’s top is usually dominated by paid advertisements, but scroll down a bit and you will find the still very important organic results listed, all of which are ranked according to the criteria used by Google’s current algorithms.
As a business owner, you want your website to be the top answer when someone decides to “Google” the keywords you have chosen to represent your goods and services. Your site’s SEO is the lure that
brings in the fish, drawing users to visit your site, and having a top-notch website design keeps them engaged, and hopefully spending their money! SEO and website design work together to make sure your brand makes a great impression on visitors! Here are just some of the methods that this partnership can use to benefit your business!
Implement Google’s E-E-A-T Guidelines – E-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness. These are the parameters Google has formulated for evaluating what they feel is quality web content. The E-E-A-T guidelines are a great template to use to optimize your website’s design to make it attractive to Google’s search algorithms. Here is their list to consider!
- Make an “About us” page to let people know who you are and what you do.
- Add a section for customer testimonials or reviews.
- Demonstrate the credibility of your blog authors and professionals.
- Include author biographies.
- Cite trusted sources and interviews.
- Showcase positive statements about your brand.
- Offer relevant contact details.
- Create relevant content that other sites can backlink to and use as a source.
- Offer engaging imagery, and videos like tutorials that highlight your expertise and brand.
Create clear and attractive brand messaging – The search engine’s SEO bots are able to tell if new followers and customers are drawn in by your website’s attractive branding. This is why logo design,
your brand’s fonts and colors, and your brand’s messaging are so crucial to your success. Today’s online market is highly competitive, you are vying with every other site for audiences searching for a unique experience they can’t find elsewhere. Whether your goal is to increase sales, or inspire more shares on social media, your website is the place where it happens, the platform that you can use to form bonds with users, bring them back again for more, and communicate everything your unique brand has to offer.
There are a lot more things that you can do with your business’s SEO implementation and web design that will draw people to your site, but this is all we have room for today! As in any commercial endeavor, offer quality to people and they will reward you for it!