The Most Demanded Digital Marketing Profiles

This last year and a half have meant a paradigm shift in which the online presence of companies and users has increased. Currently, teleworking and the online format, in general, are the order of the day, for this reason, there is an increasing presence on the Internet at all levels: social, work, information, purchases, and sales… Whatever the sector, It is a reality that digital marketing is gaining ground as the most dynamic sector with a high demand for specialist profiles.

It is evident that at the present time, audiences spend more time in front of computer screens, smartphones, or any other device. Companies, with data in hand, seek to increase their share of customers and sales by taking advantage of the sudden changes that have occurred in consumer habits in the digital sphere. For all of the above, most businesses need marketing specialists so that their products and messages have an effective impact on their target audience.

Therefore, it is difficult to choose what type of job is the most suitable in the digital marketing agency according to your goals and professional qualities. Because the list of jobs related to digital marketing does not stop growing, even new positions appear due to the continuous changes and evolution that the online marketing sector experiences. 

A digital marketing team is generally made up of a group of people ranging from content production to data analysis. All of them focus their work on the same goal: acquiring and retaining customers.

In this article we will try to clear up your doubts about which are the best digital marketing profiles so that you can assess in which position you would like to practice your profession, putting all the knowledge into practice and performing a job that implies job growth and personal satisfaction.

Training and skills of a profile specialized in digital marketing

Digital marketing is the discipline that deals with designing and executing actions in the field of the internet aimed at potential customers of a company or brand. Digital marketing professionals aim to build trust and increase the visibility of their products through the publication of promotional messages and relevant content with the purpose of winning and retaining customers.

The fields of action of digital marketing are varied:

Social networks ( Instagram, Facebook, LinkedIn, Twitter, etc.) are platforms used to share publications and promotions using various advertising formats such as text ads, videos, and infographics, as well as to create communities of loyal customers and share the news with members. about products and/or services.

Email and internet advertising are also very effective tools to impact potential customers and promote your services.

The creation of content and the optimization of corporate websites which are developed by a  Web Development Company play a very important role in digital marketing. SEO or website search engine positioning has a recognized value in companies due to its effectiveness in attracting customers.

Now that we know, in general, terms, what digital marketing is and its field of action, what is the best training and what skills should a person who wants to specialize in digital marketing develop?

The first thing you should know is that the key to starting a career in digital marketing is to have quality training accompanied by a good attitude and commitment to the new learning process. If you think about innovation, it is inevitable to refer to marketing since it is about the future in different aspects: business, communication, and strategy… Therefore, if you decide to work as an intern in a Website Development Company or digital marketing agency you must have a little bit of knowledge about it.  This a great opportunity to develop valuable skills and meet professionals with experience in digital marketing! and get a high-value title to add to your resume and make a difference when you apply for a qualified position!

10 Profiles in Digital Marketing with the most demand today

Next, we will review the digital marketing profiles that are most in demand in a dynamic, multifaceted environment with excellent salaries.

Digital Marketing Manager

Marketing is vital today so that a company can move forward by adapting to the innovations that arise in each digital marketing agency. It is, without a doubt, an investment in the medium and long term. A digital marketing director profile is responsible for supervising all activities and campaigns focused on attracting potential customers and generating a brand that contributes to the general growth of the company. Therefore, it is in charge of investigating new trends, as well as supervising and managing all kinds of strategies in the digital field.

The type and size of the company will determine if it will be necessary to have this professional profile. But if it exists, the director of the digital marketing department collaborates with the rest of the managers, especially with the Director of Marketing and Sales, to guarantee that the strategies are aligned with the objectives of the company and distribute the execution of actions among the people and areas of the company.

Inbound Marketing Specialist

In recent years, marketing has undergone great changes. It has gone from executing intrusive sales actions associated with traditional advertising to creating less intrusive advertising content in order to get more users to visit its digital channels and thus drive more sales. This change has generated a great demand for specialists in designing strategies and content creation.

The role of an Inbound Marketing specialist as part of a marketing team is to plan strategies aligned with the company’s business objectives and customer needs. To this end, they create content (text, images, videos, infographics, etc.) that promotes brand authority, building trust with the potential customer. The Inbound Marketing Specialist will work closely to develop and implement these strategies with SEO and web analytics specialists. The objective they pursue is the generation of content to position themselves in the search engine and increase the capture of leads and/or clients.

SEO Specialist

An SEO specialist is essential for any company that wants to have a presence and visibility on the internet. SEO (Search Engine Optimization) is the discipline responsible for optimizing websites developed by a Web Development Company to increase the visibility of content in search engines such as Google.

The functions of an SEO expert are to investigate and identify the keywords that potential customers use to search for your products and services on the internet. They also oversee that the web content is optimized so that when a potential customer needs your product and does a Google search, they find a search result with the product that the company sells. That is, the SEO specialist must ensure that potential customers find the product or service sold by the company easily and simply on the Internet. The value of SEO is invaluable for many companies because it is very effective in generating brand value and trust in potential consumers.

SEM Expert

The SEM (Search Engine Marketing) specialist is responsible for designing and implementing search engine advertising campaigns with the mission of capturing web traffic and converting them into customers. Unlike an SEO expert, the SEM expert develops paid search engine marketing strategies.

Contextual marketing

Contextual marketing will come back strongly in 2023 Third-party cookies allow advertisers to retarget users with personalized ad content, so we receive ads for products we like almost everywhere we go online. Its power is reflected in the cross-site tracking data of user behavior, which can display relevant advertisements to users as much as possible. However, with the increasing public awareness of privacy rights, the post-cookie era has arrived: both Google and Apple have made it clear that third-party cookies will be phased out in different ways, which also draws our attention to the 2023 digital marketing market. 

The impact and worries of third-party cookie policies, but don’t worry, because digital marketing is a changing world-and contextual marketing is your way out! Before “indulging” in third-party cookies, the digital advertising industry relied on contextual marketing that targeted audiences based on the keywords users searched for, for example, a PPC optimizer ad on a digital marketing insight article, you can think of it as the ad shown 

It will be more relevant to the user’s current needs, and obviously more memorable than those accompanying cookie advertisements! Faced with the demise of third-party cookies, the digital marketing industry is shifting its focus to traditional contextual marketing, which also means the importance of SEO-optimized content , by creating varied marketing content and keeping the website landing page developed by a Website Development Company and promotional activities Relevance, so that the brand’s advertising will be able to reach the audience with potential intent and promote high-quality conversion. 

There is no doubt that the disappearance of third-party cookies will have a big impact on digital marketers. However, it also brings us back to the fundamentals of content being king, sparking audience interest and engaging effectively. In the long run, traffic-driven results will last for years to reward brands for the time and effort they put into long-tail content creation. 

Video Marketing

The decisive battle in video marketing will be in 2023. As one of the main trends of digital marketing in 2023, video marketing continues to grow and has an absolute influence on our life and marketing fields. Because of the continuous innovation of various cross-platform video functions, brands can more easily Create a video marketing form with a storyline to stand out in the fiercely competitive market! 

Last year, Instagram launched a new short-form video service called Reels, which creates 15- to 60-second clips similar to popular Douyin or TikTok videos. In addition, Reels can also edit music and special effects functions and post them in the Reels tab on Instagram Stories, Explore posts and personal homepage. As of now, this feature has expanded to more than 50 countries and managed to generate impressive usage figures. 

Get ready for AI-driven digital marketing in 2023

Perhaps some advertisers still underestimate the power of artificial intelligence (AI) and its impact in digital marketing today. As we all know, artificial intelligence technology is not only reflected in the automation of data collection and analysis, but most importantly, it can greatly enhance our digital marketing campaigns and take them to a higher level. As stated in the Statista report, 41% of the respondents are using AI-driven advertising tools to promote significant sales growth, and 38% of the respondents believe that AI artificial intelligence can help create a personalized shopping experience for consumers. 

In addition, almost all digital marketing platforms involve AI artificial intelligence and based on algorithms and machine learning capabilities, distribute to users the content they are most likely to be attracted to and trigger actions on advertisements, although there are still many moments that require human support, in the future, all walks of life are still expected to be largely executed by artificial intelligence, so as to reduce costs and improve accuracy