You arrive at the crucial and essential step before the launch of your brand which is exciting and terrifying at the same time: the creation of your logo. No stress, we explain everything to you!
As you know, the logo is as important as your brand name. It allows you to be visually identified and remembered. Hence the importance of having a relevant logo. You can get in touch with UnboxFame
In this article, we explain the importance of having a logo and we advise you so that your logo is at the top and carries you to heights.
Why create a logo for your brand?
Brand Naming Agency: Ah the famous question. Before you even start creating your logo, it is essential to understand why your brand logo is an important issue.
The logo in general, allows you to showcase yourself and increase your notoriety and visibility to your target. The logo will complement and solidify your professional identity , here are the reasons:
● The logo must translate your image , your identity graphically while reflecting the values you place on your project.
● The logo allows you to distinguish yourself from the competition, to make a place for yourself, to mark and enhance your identity in the eyes of all.
● The logo attracts the eye and arouses the curiosity of new customers and therefore of your target to learn about your brand, your offer
● The logo also serves to retain your customers . The logo should be reassuring, comforting, and should bring pride to your customers. A satisfied customer who is proud of your collaboration is guaranteed positive word-of-mouth. A boost for advertising at a lower cost, what more could you ask for?
Your unique visual identity allows you to attract attention and develops a feeling of reliability and credibility in the professional world. It will bring you a power of seduction, of differentiation while developing and creating a personality and relevant added value for your brand.
The logo finally responds to two major issues that are important to you: to be recognized and remembered. It will also participate in the formation of your brand image, to find out more, you can read our article “Why is brand image important?”
Now that you know why the logo is important for your brand, we give you tips for creating your logo.
Tips for Creating Your Logo
Your logo must be coherent, sought after, and deeply in tune with your brand.
1. Refocus
Creating a logo is far from an easy task. Above all, ask yourself the right questions and think about your needs. Think about where you want to take your brand naming agency to lay the groundwork. The important thing is to have well defined your brand upstream: your values, your vision, your mission, your ambitions, your targets, your objectives , even before starting to create a logo.
You must therefore define your project in detail, taking the time to define your brand platform. This upstream work is a great help for this logo creation step. This preparation step, along with the framing of your brand identity, will optimize the creation of your logo. The graphic choices will thus be relevant and coherent for your brand.
The idea is that your logo looks like you and has a special meaning , that it looks like your brand , and that it also matches your goals and targets.
2. Get inspired
Take inspiration from what already exists. Appropriate existing things, mix ideas, create a mood board of visual inspirations to help you project yourself. Search, search to make a list of inspiring visuals : look at the fonts, shapes, graphic elements, colors, creative ideas that can direct you to the creation of a logo that suits you.
This research work will allow you to identify logos that work and start in the right direction with relevant creative leads from the start.
3. Hit your target
Define your goals. An essential step. Obviously with your logo you want to reach your target. But how do you want to touch it? What emotions do you want your target to feel? Different approaches are possible and you can (it is even advisable) to combine them.
Seduce Your Target
How to seduce your target at first sight? That is the question.
Your visual identity should reflect how you want your brand to be perceived, the message you want to convey and should be consistent with your brand image.
The visual identity of your brand is its appearance and it is also the first thing your target will see of you. You need to make a good first impression. In any case, unfortunately, you will not be able to please everyone.
Your logo will follow you everywhere: website, print communication media, social networks, quotes, invoices everywhere. So, as much as you and your target like it.
It must be able to challenge, attract attention, and communicate your values. Moreover, more often than not, companies are judged on their appearance rather than on what they do. Hence the importance of having an attractive logo.