Top Benefits of Embedding Instagram Reels on Website

Instagram is a predominantly used social media platform. It has over a billion active users monthly, which counts for a huge audience to cater to marketers and advertisers. Instagram is quite an engaging platform and has abundant content generated every few minutes in the form of stories , posts, IGTV videos, and Reels. Let’s dig deep into understanding what are Reels;

What are Instagram Reels?

Reels are a new feature launched by Instagram by virtue of the success and trend of short video platforms. The user can easily create Reels on Instagram. These are short videos with a time limit of 30 to 60 seconds. The user can lip-sync to trending sounds and music and use multiple filters and backgrounds to create Reels.
Even though Instagram already has a long video format feature, the current shifts in the time spent and the attention span of the users have led the users to create short videos on the platform. Below mentioned are some of the advantages of adding Instagram Reels to your website.

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Advantages of Adding Instagram Reels on Website:-

There are multiple advantages of embedding Instagram Reels on your website. But before we jump on to some of the handpicked benefits of adding Reels let’s shed light on the easiest way to embed Instagram Reels on your website. The social media aggregators are the quisest and the most feasible method for the task as these tools enable the user to collect- curate and embed deriable content from various social media platforms. Thus below listed are some benefits of embedding Reels;

● Boosts engagement:

Adding Reels on the website will boost its consumer engagement. A website visitor often sneaks in for some entertaining and engaging quotient on a website while surfing. All textual content and lack of entertaining content will leave the visitor with a monotonous browsing experience. Where as embedding Reels will eventually help in declining the bounce rate of the website. This is because Reels are intersting and entertaining and will hook the website visitor.

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● Grasps the short attention span:

With the advent and boom of short video platforms the attention span and the average time spent on the a website and interaction with a wepage is reduced. Thus embedding Reels will prove beneficialfor the webpage. Embed Instagram Reels are short videos that are entertaining, relatable and funny and above all are very addictive. This will help the website developers in catching hold of the visitor’s attention.

● Ease of leveraging social influence:

By embedding Reels on your webpage you can easily assert and leverage your social influence and predominance on Internet users. Reels can be a medium to channelize and bridge the gap between your influence on social media platform and its followers onto your brand’s webpage on the internet space. The content creators and the website develporrs both experience an influx of followers on their respective platforms and arenas.

● Adds to the visual appeal of the page:

Reels are created to engae the users in many ways either to educate them or to entertain them. Adding such informative and interesting Reels not only intrigues the interest of the visitor but also curates a visually appealing page to look at. Reels are vibrant and colorful and enhance the visual and aestheic appeal of your website. Audicences spend more time exploring a beautiful page rather than a normal ordinary page.

● Reach and brand awareness:

As far as the reach of your websites concerned it gets a definite boost as the website will now be able to cater to wider audience. And the user can embed is concerned and the most relevant reels from the platform to target a specific audience. This will also enhance and increase your brand awareness and help you get a better search engine ranking. The brand can also reassert its presence and capture new audiences while engaging and hooking the existing audience.

Summing up:-

To conclude we can say that Instagram is a very popular social media platform and produces tons of engaging content that when embedded on your website will enhance your consumer engagement and website traffic. Embedding Instagram Reels are an amazing source of creating a vibrant and engaging browsing experience for your website visitors.