Amazon is one of the few companies that can compete with its size and reach online shopping. In 2019, the company’s net sales were more than $280 billion. Millions of retailers and people used the platform to sell products all over the U.S. and around the world. Having a separate AMZ eCommerce store is one way for a store to stand out on the site.
When you start selling on Amazon, you join a place where all sellers, from Fortune 500 companies to people who make goods by hand, meet to do business. They all sell here because they want to reach the potential market.
More than half of the things we sell in our stores come from people who sell them themselves. Nearly 60% of our sellers who sell through multiple channels said Amazon was their fastest-growing channel, and more than half of our sellers who sell through multiple channels prefer Amazon for getting new customers.
Here is a quick, step-by-step guide to opening an Amazon store.
Set up an account to sell on Amazon.
If you haven’t already done so, the first thing you’ll need to do is sign up to sell your products on Amazon. For U.S. seller accounts, Amazon has two pricing plans: an “individual” plan that costs $.99 per item sold and a “professional” plan that costs $39.99 per month. If you want to sell on the site, you may have to pay more in monthly fees, depending on whether you or Amazon fulfill orders for customers.
When you set up your seller account, you will also have to choose your company’s “business type” (such as privately owned business, charity, or individual). You will also have to decide where you want to sell in North America, Europe, Japan, or Australia. To finish setting up your seller account, you should also have all of your company’s contact information and a credit card that you can use.
Sign up for your product on Amazon.
After you’ve set up your seller account, you need to add your business to the Amazon Brand Registry. To join the brand registry, your company must:
1) have an active or pending registered trademark in the country where you plan to sell to customers.
2) have your brand name or logo marked on your products and packaging.
You agree to the CO— Privacy Policy when you sign up. You can always say no.
If you meet those requirements, you can start the process of enrolling. Choose which country’s marketplace you want to add your brand, log in to your seller account, and fill out the rest of the required information. Then you’ll send your application to be looked over.
Add items to your store with lots of information.
Once you’ve turned on your brand, you can start putting all of your products on your digital shelves. Inside the Seller Central hub, you can add products one at a time using the “Add a Product” button or a Microsoft Excel-based spreadsheet to add multiple products at once. Each item in your stock must have its SKU number.
You will also need to put in how many items you have in stock, how much it costs, what condition it is in, how they should be categorized, and other details. You can hire professionals from an amazon marketing services agency in USA as they are good at it your work will be done better.
You can add A+ Content for each product if you have a professional account. Effectively, A+ Content lets you add more photos, videos, artwork, charts, and other things to your product to make it more appealing. You can start adding A+ Content to your product listings by logging into Seller Central, clicking Advertising in the navigation menu, and then clicking Enhanced Brand Content. From there, you can enter the SKU of the item listing you want to improve, choose a template to work from, and then fill out the template with photos and other information.
Make an open your store’s page.
Launch your store page after your seller account, brand, and inventory are ready. Then, you can do these things to get your store page up and running.
1. Go to Seller Central and sign in.
2. Click “Stores” in the menu bar, then “Manage Stores,” and then “Create Store.”
3. Choose a template that makes the most sense for your store. You can choose from a simple product grid or a marquee to show off items you’ve handpicked.
4. Start building the store by opening the Store Builder.
5. Choose Page Manager, and tap Add a Page to make subpages for your store. (For example, different types of products can be shown on subpages.)
6. Use the Tile Manager feature to help add text, photos, and videos to your pages or change their order.
7. Once you’ve chosen the best products you want to feature in the store, use the Preview Window feature to see how your store will look on most desktop and mobile browsers.
8. When you’re done setting up your store, click “Submit for Publishing.” It could take a few days for the page to be approved.
9. When your store is up and running, you can click on Store Builder and Insights to see how your store is doing overall regarding page views, visitors, and sales.
Try to use artwork that stands out on the page. Think about putting best-selling or new items near the top.
Seller University is a place to learn more tricks.
If you are just starting to sell things on an eCommerce store or want to grow what you’ve made in a new store, Amazon’s Seller University can help you for free. Seller University helps new sellers learn about selling features, best practices, case studies, and more through a series of helpful videos on YouTube.
Conclusion
When you open an Amazon store, you can do more than just sell your products. With a store, you can give customers a deeper, more immersive